About the franchise

Becoming a Masmoudi franchisee is not just about selling quality oriental pastries. Becoming a franchisee within our brand also requires sharing values ​​and a state of mind which are the very essence of our working methodology. The sense of effort and sharing, the attachment to traditional heritage, in that it offers health, naturalness and simplicity, but also creativity and unfailing optimism, describe this state of mind. which inspires us every day.

We have been able, in fact, since 1972, the date of creation of the company, to benefit from all our experiences and continually improve our know-how, from the purchase of raw materials, through the products and production processes, to 'to the development of a unique concept of distribution points.

By joining Masmoudi, you are joining a booming brand.



The advantages of the Masmoudi franchise


- personalized support in all stages of the project and on a daily basis
- a controlled and efficient logistics model
- still weak competition for equal quality, a market with high potential and in full expansion.
- a packaging and product R&D department allowing the creation of new products throughout the year.
- architectural specifications according to international standards
- operating manuals allowing you to master the daily management of the activity.
- marketing and communication tools and supports made available.
- ISO 9001 version 2015 certification, proof of the performance of the quality system of our production laboratories
- compliance with the European Franchise Code of Ethics which sets the rules of good conduct between franchisors/franchisees. We build together for the long term.
- the most advanced packaging techniques.
- no royalties, estimated investment cost €150k: including €10k Masmoudi franchise fee. The final investment cost will strongly depend on the primary condition of the premises chosen and the service providers and suppliers selected by the franchisee.
- authentic Tunisian recipes and ancestral know-how.


If you are a fan of Tunisian pastries, Moroccan pastries or Algerian pastries, you will be delighted to discover the Masmoudi product range and its richness (Zrir, kaak warka, Baklawa, cookies, tea, floral waters, pralines, etc.)

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